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151: AI Dialogues: How to build trustworthy content and win your clients’ confidence with RAG
How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content?
The stakes are high for businesses looking to implement AI and large language models (LLMs) – almost half (47%) experience at least one AI project failure. In this new episode of the Globally Speaking Podcast dedicated to the theme of content confidence, Frank Closset, Head of R&D for Tridion at RWS, and Emma Fisher, VP of Global Marketing at RWS, discuss how Retrieval Augmented Generation (RAG) could be the key to cultivating customer trust.
Discover more about Tridion Docs
Learn more about the future of human-machine collaboration and our philosophy on the power of the two combined, which we call Genuine Intelligence.
Guests
With more than 25 years of experience, Frank oversees the day-to-day operations of the RWS Tridion product team and carries the overall responsibility for taking the overall content management experience to the next level.
Throughout his career, Frank has held a variety of positions and worked all around the world with global organizations to integrate RWS’s Component Content Management solution into their tool chain and processes. He has been leading the product teams for both Tridion Docs and Tridion Sites since 2018.
Frank graduated from the University of Leuven in Belgium and holds two Master’s degrees: one in Applied Economics, the other one in Business and Information System Engineering.
In his spare time, Frank enjoys playing padel, he plays guitar, and most importantly, likes spending quality time with his family.
Hosts
Leading RWS’s global content strategy, Emma is driven by B2H insight, digital content and customer behaviour trends, and content transformation strategies that elevate conversations with customers.
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